So, You Want To Be A Librarian/Archivist: Plan

The first thing I’m going to do is warn you that this post is going to be fairly lengthy. I’ve been attempting to outline it in my head for nearly a week now but it is going to be a brain dump; this is not going to be as organized or methodological as the prior pieces in the series.
Second thing I’m going to tell you is that this is going to be probably fairly raw and really personal. Last thing I want to point is that I’m not bitter or cynical.
Really.
I’m just incredibly frustrated.
Based upon my vast academic experiences since obtaining my GED in 1991, I’ve known what works and what doesn’t in order for me to succeed in the academic arena. I knew, for example, when I was attending GRCC in the early ’90s that my heavy involvement on campus with the college newspaper, attempting to start a campus radio station, and other things I threw myself into were great for professional and personal networking but not so great for my academic standing.1
When I went back to finish my undergrad in 2003, I did a 180 by eschewing campus involvement to concentrate on grades. This proved to be successful as I was able to raise my overall GPA from 1.7 to a graduating GPA of a 3.3, but the downfall of that move was that I missed the action of being involved on campus and I hardly knew anyone upon graduation. You cannot reach the age of 36 without knowing a thing or two about yourself.
Thus I knew based upon said stated prior experience that the best way for me to succeed in library school was to do a combination of campus involvement AND concentrate on my grades. I also knew from research and people networking that librarians were incredibly, heavily involved with their profession. In order to succeed after lib school, I’d have to get my little tush involved in everything and anything related to the profession while still maintaining the grades. Not a problem. My resume is a good indicator of how involved I was on campus during my two years at Wayne State and my grades? Overall GPA is a 3.89. Not only was I involved with various associations on campus2, but I was also presenting at professional conferences while still in school and working with senior librarians on a variety of projects. Coupled with my library experience, finding a job should have been a snap.
In the fall of 2009, TheHusband and I sat down and figured out our plans. We knew coupled with my rock star3 status on campus, experience, and the fact we could relocate4 anywhere in the lower 48, we assumed I was a very attractive candidate for positions when I would begin to apply for jobs in spring of 2010. I vainly assumed, “Who wouldn’t want me?” Since May of 2010, I’ve submitted 100+ job applications/resumes and had dozens of interviews: not a single job offer. In that interim, I’ve been given scads of advice from the pithy, “Chin up, it’ll get better” to “It’s not you it’s them” with the reverse, “It’s not them, it’s you” also thrown in anytime I start getting depressed about the job market.
In the rejection department, I’ve been rejected for my writing style in my cover letter to my resume had too much information on it(!) to I was too overly ambitious to I presented myself in a negative light5 on the social media sites I was active on and so forth. I’ve received conflicting advice from librarians AND hiring managers AND HR people in a variety of fields of librarianship. Every time I shucked for one company/institution, my jiving (apparently) irritated another. I wrote about the reality of the situation back in August and now that it is mid-November, everything I mentioned before? Nothing has changed and the market is only getting worse.
In the fall of 2009, TheHusband and I sat down and figured out our plan of attack. We decided (then) that if I did not obtain a position by mid-August 2010, we’d move to Chicago and settle there. We reasoned if we were living in Chicagoland area, I would have greater access to jobs/opportunities than staying in Detroit. This plan was modified by mid-summer of 2010 when it became clear that it would take longer than a few months to obtain a job due to slowness of institutions/etc responding to applications and coupled with the piling rejections. We also realized that living in Chicago was awesome if we both had jobs, but with my almost crippling student loans AND a mortgage, we’d be eating ramen every night.
A new amendment was interred to our plan which then stated after 100 job applications submitted, if no job offer, relocate to a city and start nesting. This would, obviously, limit my opportunities significantly but really? I’m awesome, who wouldn’t want to hire me before then? Right? I hit the 100 mark at the beginning of October. TheHusband and I have both gained at least 15 lbs each since the job hunt started. We have competitions like who can go the longest without bathing to who can wear their pajamas the longest. In the last several months, when it became clearer that I was not going to be working in a big girl job anytime soon, we talked a lot about my options. What the hell can I do to make a living AND contribute to society AND utilize the skills that I have just earned? It became abundantly clear to me that if someone was not going to offer me a job, I was going to have to to create one.
If you’ve been following me via Twitter for the last few months, I’ve been vaguely mentioning this on and off. I’ve got numerous projects that I have seeds planted for that are creating opportunities for myself in this profession but none are outright paying gigs (yet). To build this up, it’s going to take time, coupled with a few consulting gigs here and there, I’ll make something. But here’s a comparison: this year I will make slight more than I did at the age of 14, making $3.35/hr while working at Sbarro’s at the local mall.6 People have read SYWTBALA and have asked, “What’s next? I’ve done everything and then some and I still don’t have a job.” to “Why aren’t you writing more SYWTBALA?” Because I don’t have an answer AND to write SYWTBALA sends me into a crying jag every single time. How can I advise YOU when I myself do not have a job? But I’ll do it anyway:

  • Create a back-up plan. Then create another one. And then one more. And then another. Several positions that were 90% guaranteed for me fell through before graduation. I don’t blame anyone, it’s just the way it worked out.
  • Pay off all your debt. Even if it means creating a budget and it sucks because you have to give up weekly beer. One of the smartest things TheHusband and I did in the course of my lib schooling was to pay off all extraneous debt (except for student loans).
  • Be fucking flexible.
  • Create another back-up plan.
  • Save money. Yes, it sucks and means giving up more beer or a CD or whatever, but create a savings account.
  • Continue to be active in the profession and if this means attending local meetings, virtual meetings, collaborating with colleagues on projects, whatever. Keep your skills fresh. Just because you do not work in a library does not mean you’re not a librarian.
  • Make decisions for your long term goals, not just your short term goals. I had to turn down an interview recently because the institution wanted me to pay out of my own pocket to fly there AND were not willing to do a phone interview before hand. This was too risky for us to consider financially AND the timing was bad since it was almost certain we would not hear back before our lease was up.

Here is our plan of attack:

  • Our lease runs up on December 31, 2010. Therefore, jobs I have interviewed for have until that date to make up their mind on whether or not to hire me.
  • We have decided, based on location, housing inventory and cost, that if no job materializes between now and then, we’re moving back to Grand Rapids and buying a house.
  • I have been applying to positions in the GRR area and will continue to do so upon arrival. I will also volunteer at local libraries to keep my skills fresh.
  • I will use GRR as my home base since I will be doing a bit of traveling across the state for my library related projects. I’m also looking into consulting gigs and other opportunities I can do from home/virtually.

I will be the most connected, hard-working, project wrangling but unemployed librarianista EVAH. Now if you will excuse me, I have a cake to go bake.

1. I never graduated from GRCC, but I was president/founder/editor of a lot of things. My grades? Yeah – my overall GPA was a 1.7, but what did my 22 year old self care? I got to go to gigs, meet bands, and hang out with celebs! 2. A few of us also founded a campus student chapter of the PLG, which turned out to be the most successful student org on campus for the 2009-10 academic year.
3. I ran into a few of my mentors at a recent (last week) conference for the state library association and was told by a senior librarian I was the sure thing, the “golden child against the recession”, in getting a job. I was extremely touched by her comment but um, yeah.
4. TheHusband telecommutes for his position, which is super awesome.
5. It was suggested that since some of my commentary was risque or that I swore a lot, I was getting rejected from positions. Based upon the responses I’ve heard from HR people, the sheer number of applicants is at LEAST 200:1, that’s a lot of g-d googling for each and every candidate.
6. $3.35/hr was the minimum wage in 1986, when I was 14.

Cherry Bomb

lisa11102010
Me, 11/11/2010

[A couple of gentle reminders: I’m still collecting addresses for the Ho. Ho. Ho. holiday card exchange. End date probably first week of December or roughly thereabouts. Second gentle reminder: The pick the literacy charity contest over at Excessively Diverting is running until 12/6! Lastly! I redid biblyotheke.net to be more portal-ish, so while I’ll still be doing my “Collections” every week or so of where I’m writing, you have a one-stop shop for everything Lisa.]
Last week I was ensconced at the Grand Traverse Resort and Spa with my partner in crime, Kristin, for the yearly Michigan Library Association conference. Kristin and I presented our poster on Wednesday, “Critical Error: The Need for Michigan Public Libraries to Represent Themselves Online.” To be honest, Kristin and I were totally expecting people to come after us with pitchforks, ready to throw us onto burning pyres because while we weren’t specifically naming names at out poster session, we were in a very broad sense saying, “Hey! Michigan Public Libraries! Your library’s website sucks gonads, here are the reasons why and why this is killing you!” Instead, it seems that many (okay MOST) were like, “You guys, this is awesome. You’ve given us ammunition to take to our boards validate using these resources.” We were greatly relieved, to say the least, to not be run out of town.
What, then, is our research project? Dewey District Library the the nom de plum of our research endeavors. From our about page:

Librarianation is a blog highlighting research being conducted on the current state of Michigan Public Libraries and their relationship with online services. We are investigating not only which libraries have online services, but which resources they are using, how they are being implemented and how well they are incorporated with “Traditional Library Services” at each location. Our findings so far have concluded that there is a wide gap in the adoption of online services and well developed online presences between many Public Libraries in Michigan. The second step of our research will involve identifying the probable root causes of this gap and practical strategies to shrink it.

For our poster session, we randomly sampled 80 public libraries in Michigan, which accounts for 20% of the state total (383). These public libraries are classified by the main branch library for an area (example such as Grand Rapids Public or Traverse Area District), but does not include the branches of a particular library system. So GRPL and TADL are counted as ONE individual public library, instead of 8 (GRPL + branches) and 4 (TADL + branches) libraries respectively. These random samples were across the various classes (class 1 serves a population under 3999 persons to class 6, which serves a population of 50K or more) and we found a lot of interesting data. We put together a SlideShare of the graphics and info we used on our poster to make it accessible. We’ve also got an every growing bibliography. So what else are we going to do with the data? Glad you asked

  • Finish compiling data for the remaining 80%.
  • Blog, publish and present on the topic.
  • Create and distribute “How-To” via web/video/screenshots/whatevs.
  • Visit, photograph and check-in1 at each public library in Michigan. We’ve started this already.
  • Update/Add to LibraryThing Local, Yelp and Google Maps for each library location.
  • Blog and review each of the libraries as we visit them.

Not only are we interested in (essentially) cataloging all of the public libraries in Michigan but we’re also interested in their use of social media and how it is (or is not) affecting their community. Visiting the libraries in person definitely challenges what we find out about them online. Here’s a perfect example: Elk Rapids District Library. You look at their website and you’re thinking, “Esh. This library is nothing special, it has no personality and it is solidly stuck in the 20th century.” Wrong. Images of Elk Rapids District Library. JUST LOOK AT IT. As Kristin is fond of saying, “It is cozy as BALLS.” Granted it was staffed by OAP’s2 with one foot in the grave, but the library was obviously very well loved, cared for and taken care of. I could sit in this room and work all day long. They have a fantastic core collection, new titles, Free Wifi, public computers and loads of other services. This place is just fantastic, so much so that I called TheHusband from the library and told him to start looking for houses in the area RIGHT NOW.
If you’re interested in following us on the research project, which will always be in progress, you can find us at the following locations:

  • Website
  • Blog
  • Twitter [For announcements only.]
  • Facebook
  • Flickr
  • Slideshare

x0x0x,
Lisa

1. Check-in using geo-social services such as FourSquare / BrightKite / Gowalla. If the library is not listed in the service, create it.
2. Old Age Persons.

Your Virtual Front Door: Defining the Use of Social Media for Archives and Libraries: Part V

[This was first published at AMPed.]
Part V: Using Social Media for Outreach and PR, part ii: The Big Why
A couple of weeks ago I ended the post on advocacy with the following:

You might be asking yourself “Why should I do this?” Good question and also the point of this post: At the heart of library/archive advocacy is the active pursuit to continue to influence the community at large to the worth and purpose of the local library or archives.

In last week’s (fairly lengthy) post, I summarized the entire post with one sentence that gets to the heart of the matter:

Engage with your community.

In April of this year, ALA released their annual report, The State of American Libraries [pdf], with the beginning tag line, “Recession drives more Americans to libraries.” Statistically, ALA noted that library use has increased, nationally, on average of 20% since the last report. In addition, the ALA also found that 94% of American’s find presence of libraries in their communities as enriching their lives and that 71% of libraries report they are the only sources of free access to computers and interwebs in their community. Those statistics, to me, are pretty staggering and it would also suggest that if public libraries are so beloved, we’d do anything to keep them open and running, yes?
Well, not quite. Here is the reality of this year’s election results:
Tacoma, WA look to close branches
Buffalo, NY looks at $4M cut from their library system
Indy libraries cut 37 employees
And the cherry on top:
Troy, MI libraries set to close June 30, 2011
Let’s take a look at some other stats, this time from Pew Internet:
American adults (ages 18 and over):

  • 83% have cell phones or smartphones.
    • 35% access the web from their phones.
    • 17% own a smartphone
  • 74% use the Internet.
  • 60% have broadband at home.
  • 46% have a laptop.

The Pew Internet statistics validate that an ever growing number of Americans are not only getting online, but they are also accessing the web in a variety of ways, outside of a plain old home computer. Your patrons are not only going mobile, but your virtual front door is another portal for them to access. So why are you keeping that door closed?
Since I love statistics, here are more stats from ALA’s The State of American Libraries [pdf] 2010 report:

  • 71% of public libraries provide their community’s only free public access to computers and the Internet.
  • 60% [of Americans] renew their materials online
  • 57% access their library’s website on a regular basis
  • Number of social networking users has doubled in the last 2 years.

The research project that I’m currently working on with Kristin LaLonde, and presenting this week at Michigan Library Association Annual Conference, looks at how Michigan public libraries utilize and represent themselves online. Taking the information from the statistics listed above and applying them to our sampling data, we found that nearly 10% of Michigan public libraries did not have ANY kind of web presence (including a library website) and almost 50% of those that did have a website, were not updating most of the information, including even listing contact information or news bits. What makes this even more shocking is that the Library of Michigan has a FREE program in which they will build, deploy and train staff on using Plinkit to maintain their library website. FREE!
David Lee King is paraphrased in the The State of American Libraries [pdf] report that librarians who state they have no time for Lib2.0 projects or initiatives have bad time management. At first I thought this was very provocative but then I realized, he’s not softening the blow on the reality of the situation AND he also has an incredibly valid point.
There is no reason why any library, regardless of class size, cannot find or make the time to create and maintain their web presence online when 99.9% of the tools available are free, include tutorials, and can be operational in under 15 minutes. There is no longer a relative, logical or reasonable argument that money or time is the factor on why librarians/archivists and libraries/archives cannot do these things.
If libraries/archives need to engage with their community, and their community is going virtual, shouldn’t these institutions be engaging with their community where they are most likely to be found? Why continue to use promotions and services that are slowly becoming irrelevant or no longer useful?
How are YOU representing your institution online?

Collection: 11/08/2010

A weekly collection of my writings from around the web as defined here.
Format:
name of blog : direct link to article
AMPed – Your Virtual Front Door: Part V – Using Social Media for Outreach and PR, part ii
Excessively Diverting – First it begins with an idea…then all hell breaks loose.
Excessively Diverting – Excessively Diverting is open!
Excessively Diverting – [Contest]: Pick the literacy foundation for donations from E.D.!
Jane Austen Tumblelog [tumblr] – Chapters 7 – 10 quotes, Pride and Prejudice
Reviews – Books:
The Library Diaries by Ann Miketa (GoodReads, LibraryThing)

[Contest]: Pick the literacy foundation for donations from Excessively Diverting!

[This entry originated from my crafts blog, Excessively Diverting.]
Back story:
There is a strange phenomena in my family where the men not only don’t read, it is almost always because they CAN’T read. My brother has pretty severe dyslexia. My father, when he met my mother in the late ’60s, had a fifth grade reading level and was working on his high school diploma when he died in 2000. My maternal grandfather, who grew up on a dirt farm in Detroit, had a reading level and education of a third grader. It is also my understanding that tracing back the men in both maternal and paternal lines, the pattern continues for generations.
What makes this a “strange phenomena” is that the women in my family (my mother and grandmother being the most recent examples) were college educated. One could also argue that it continues with me as I have a multitude of degrees (BA. MA. MLIS.) and my husband, who is one of the most educated and well read men I’ve ever met, doesn’t technically have a high school diploma as he was home schooled.1
Watching my father and brother struggle with what I seemingly have always taken for granted has pushed me in recent years to get active in the fight for and access to literacy for all. The ability to read (and by extension obtaining education and comprehension) should not be something available only for the few, but should be easily and readily available to all, regardless of who/where. In the past I have volunteered as literacy tutor2 but I want to do more. It was then I decided that one of the first things I would do is donate 10% of sales from Excessively Diverting to a literacy foundation. I would also keep a tracker of some sort on the blog page to show how much money was raised and donated for that charity.
Contest:
Because there are so many great literacy foundations out there, I decided to crowdsource for suggestions and turn it into a contest. Here is how the contest works: From now until December 5, suggest the literacy charity or foundation you think should get the donations. I would prefer a U.S. or Canadian based (as my father was Canadian) charity. Contest is open to anyone, domestic or international.
Ways to Enter:

  • Like Excessively Diverting on Facebook: Comment on the wall with your foundation/charity suggestion AND comment below with your FB username.
  • Follow Excessively Diverting on Twitter and tweet your suggestion using #dvrtngcontest: Be sure to ALSO include your Twitter username/suggestion in your comment below.
  • Subscribe to the blog: tell me you’ve subscribed in your comment below and don’t forget to include your suggestion.
  • Comment directly below with your suggestion with a legitimate email address.
  • Blog about the contest, the store, or interview me. Leave a comment below with your suggestion, link to the entry or contact info to set up the interview.
  • Link back to main page of Excessively Diverting blog on your blogroll: If you link back to blog, post your suggestion for literacy foundation/charity in the comments below along with the link to your blog showing the link back.
  • Favorite an item or store on Etsy: You can either favorite single item OR favorite the store. You cannot do both. Do not forget to comment below.
  • If you have already done one (or more) above prior to the contest, please comment below along with your suggestion for the charity/foundation.

Rules

  1. You may enter up to 7 times (one for each task above) but you may only suggest ONE charity/foundation.
  2. You MUST absolutely, positively leave a comment IN THIS ENTRY with what you’ve done and your suggestion for the charity/foundation. If you do not comment below, none of your entries count. For example: there is no way I can track who has subscribed to the RSS feed of the blog, which is why it is utterly important you comment below. Just doing the above doesn’t count if I don’t know about them.
  3. You may comment individually on this entry as you complete them or consolidate them.
  4. You MUST provide a valid and current email address in the comments for contact in case you’ve won.
  5. Cut off is December 5th. As long as the date stamp on anything you do has 12/5 on it, I’m satisfied.
  6. Rules are subject to change without notice.

Prizes:
You’re probably wondering, “Okay, I’ve promoted the hell out of your store and the contest, what is in it for me?” Good question!

  • Winner will be announced on December 6.
  • Winning charity/foundation, based on most votes, will receive donations quarterly from Excessively Diverting.
  • The winner of the contest will receive a completely customizable gift pack from Excessively Diverting! So far this includes a pin and a ornament, but will also include other goodies that will be completely customizable on quotes, colors, everything. Keep this for yourself or customize it for your favorite lit geek, the choice is yours. Gift pack will be shipped by 12/13 to arrive just in time for the holidays.

Okay, that should cover everything. If you have questions, don’t hesitate to comment below or email me.
Good luck!

P.S. Thanks to Bewhiskered for the contest entry suggestions!
1. My husband is the exception and not the rule as he has a rather high-up position at global corporation we jokingly refer to as TheMan. It does pay, seemingly quite well, to be a geek.
2. I’ll be getting back into this once we settle in a definite geographical location.

 

[Excessively Diverting] Excessively Diverting is open!

[This entry originated from my crafts blog, Excessively Diverting. ]
My store opened this evening, a day earlier than planned, and I’ve been spending the evening uploading stock to the store. No one ever tells you this stuff takes FOREVER, but it does. I don’t think I’ve moved from my chair in hours.1
I will have more writerly-type content in the next day or two on what I’ve been doing. But in the interim: Check the store often as I will be uploading new stock for days to come! Convo me if you’re interested in a different author/book/ quote pin or ornament. To promote my shop, I’m offering FREE SHIPPING until December 16. Also, if you use the promo code JASNA in the “message to seller” area, I’ll take 20% off your entire order.
You can also find Excessively Diverting on Facebook and Twitter.
Now I slumber.
x0x0x
1. Erm, I sat down at 8am and it’s oh, now? Midnight.

[Excessively Diverting] First it begins with an idea…then all hell breaks loose

Oh, what a mess.

[This entry originated from my crafts blog, Excessively Diverting. My Etsy shop of the same name opens up this weekend. ]
A couple of weeks ago, I got this brilliant idea of repurposing used books, specifically books that were in the open domain1, into a variety of different ways. After discussing this with several friends of mine who are huge crafters/Etsy sellers and doing research across the intarwebs/Etsy, I realized my idea is awesome and that I had definitely hit upon a niche market. The response from my friends, from conversations and showing them prototypes, was overwhelming – not only were they enthusiastic about the idea, but they were also future consumers. The timing was also perfect since it is the beginning of the holiday season and as such, was a perfect time to test out the idea.
Isn’t it interesting that an independent woman is often referred to as being obstinate?

The one thing no one told me, however, is that having a great idea is awesome but pushing it out to fruition is a lot of damned hard work. Not only did I end up creating various batches of the first product to nail down the process (an example is shown to your right), but I also have to do my own business plans, marketing and support.
For the last week I’ve been working during the day on the marketing and promotion aspect and at night, on the actual crafting. The other interesting thing is that each of my friends that I spoke to about their own Etsy shop, all do their selling and promotion differently. So tips I’ve learned from one, I’ve reiterated to another and so forth while streamlining it all in my own head. While our apartment is currently a mess as we’re in the midst of packing for our move, I’m also in the process of streamlining everything and getting the Etsy shop up this weekend.
The purpose of this blog, then, is to document my process, talk about crafting in the 21st century, use it as a forum to announce new products and services, and last but not least, keep the customers engaged with the me about the shop. More details coming soon. Welcome to Excessively Diverting.
1. Books in the open domain are books that were published before 1923 and/or have lost their U.S. copyright. See Project Gutenberg for more details.

Collection: 11/02/2010

A weekly collection of my writings from around the web as defined here.
Format:
name of blog : direct link to article
AMPed – Your Virtual Front Door: Part IV – Using Social Media for Outreach and PR
Jane Austen Tumblelog (tumblr) – Chapters 4 – 6 quotes, Pride and Prejudice
Reviews – Books:
Grave Surprise by Charlaine Harris (AmazonGoodReads, LibraryThing)
 

Your Virtual Front Door: Defining the Use of Social Media for Archives and Libraries: Part IV

[This was first published at AMPed.]
Part IV: Using Social Media for Outreach and PR, part i
Last week, I talked about the difference between advocacy and public relations as well as presented a good base on how to create and use social media as advocacy outlets. Since the steps to create a social media outreach/PR campaign are similar to creating an advocacy campaign, I’ll discuss more on how to use social media effectively to create, maintain and engage with your community.
Because there is so much to cover with this topic, it is divided into two parts, the first of which covers creating a brand, connecting your social networks, engaging your users, and lastly, creating meaningful content. While I give examples to illustrate my points in this week’s post, next week I’ll spend more time on the WHY you should be doing this rather than just creating the approach to doing it.

  • Create a (consistent) brand
    This is one thing I did not cover last week, but is an incredibly important part of your social media strategy/policy. When creating accounts on social media or blog networks, make sure the username you create is consistent AND searchable across the network. For example, Detroit Public Library (DPL) is known as DetroitLibrary on Twitter. At first glance, this username doesn’t seem unrealistic given the public library’s name, but actually it is problematic. Since Twitter (and most social networks in general) has a character limit for username creation, the word “Public” was dropped. Since there was also a character limit in the “Name” field, the word “Public” was again dropped. Why is this a problem? Because if you decided to search and friend DPL on Twitter using the keywords “Detroit Public Library,” you would not be able to find them.1
    Here is another example: Traverse District Library. A search for them on Twitter by name reveals nothing. So I searched Google instead. Aha! Found them. Their username is not indicative of who the account is for and while their institution name is in their bio, Twitter does not search the bio via keyword searches, and their account was only found via Google search. Secondly, consistent name across social networks. If I find a library and I’m curious to see their presence across the social web, I’ll search for the same username across those networks. 90% of the time, these institutions are not using a consistent name across the social web. I end up finding these institutions by searching for their full name, adding or removing words as necessary until I can either find them or give up and mark it as a loss. With character limitations, names already used by other entities and such can be an issue, the idea is to create a single username or similar enough name that your patrons can find you. For example, Alpena (MI) County Library has direct links to their Facebook and Twitter accounts of their main page of their website – great! Not great – Their Twitter username isAlpenaCoLibrary, their Facebook username is Alpena County George N. Fletcher Public Library and a non-linked Flickr account is AlpenaCountyLibrary. With very little consistency, if they had not linked their Twitter and Facebook pages from their website, as a patron and unable to find them otherwise, I would have never have known they had online presences since searching for them via those social network websites initially turned up no results.The question to ask yourself is, “If my patrons are using Facebook/Twitter/Flickr/YouTube, can they find my institution via search?” Then search for your institution. If you cannot find your institution via the social network’s search function or using Google, then neither can your patrons.
  • Connect your networks
    Have a blog? Facebook page? Multiple Facebook pages? Twitter or Flickr account? Do the patrons who visit your website know that you do? Make sure that you provide links or badges or widgets pointing your users/community to these other virtual front doors. Detroit Public Library has two large, easy to find badges hyperlinking to their accounts on other social networks. Links, badges, and widgets should be eye-catching, easy to find and correctly link to these social networks. They should also be available on all of the sites. For example, you should have links on Facebook to your main website, blog, and other social network accounts in your info tab or in the about me section. On your blog/website, add badges or widgets to link back to your other networks. On social networks that only have space for one website link (like Twitter), make sure that link goes to your main virtual front door.In my research on Michigan public libraries and the status of their online presence, 85% of those libraries that have a Facebook page (or a presence on any other social networks) do not advertise it anywhere else – even on their own website. How did I find out about the library having a Facebook page if it’s not on their website? I searched Facebook directly and found them. But I also know that not everyone is like me, so to assume that your patrons should or will automatically know to search the social networks for your presence is a dangerous assumption that may cost you big in the long run.Another interesting phenomenon is that most of libraries with a Facebook page were incredibly active by routinely engaging with their community while their other presences (website, blog, whatever) were nearly stagnant. Yes, you should go to where your online community is located but it should not be assumed that all of your online community is going to be in one centralized location. Having at least a public website will provide the basic information of hours, services, catalog search and other pertinent information to the public at large AND makes it searchable via search engines. Remember, for services like Facebook which require logins to participate, many people do not feel comfortable with creating accounts or providing information they feel is private AND the content is not searchable via search engines or viewable to the public without an account.
  • Engage with your users
    First sub-rule of this rule? Do NOT utilize your institution’s social media accounts for personal use. I mutter “They’re doin’ it wrong.” a lot when I look at social media accounts linked to public institutions and the person running the account is using it for personal use. Personal use means engaging in behavior that would not be associated with the public face of a public institution, such as discussing what you ate for lunch, how sick your pets are or how big your behind looks in that day’s outfit. Second sub-rule of this rule? Only follow people on public services (such as Twitter) that accurately reflect your institutions goals or services. I live in the Detroit-metro area. On my personal Twitter account, I get followed A LOT by public libraries across the globe. On one hand, it’s flattering. On the other, I’m perplexed as to why a local library in Colorado or Sweden who only tweets about what’s happening in their particular branches is following someone who is clearly not in their community. If you find someone you think is interesting then create you own personal Twitter account and engage with that person outside of the “professional” account. Last week I talked about creating a social media policy – this type of issues and behaviors would be covered quite nicely in that policy.Now that I’ve covered two sub-rules: Here is the main crux of this post: Engage with your community. There are dozens if not hundreds of ways to engage with your community virtually. How?
    • Host contests (and offer prizes) for your patrons only via Twitter or Facebook or your blog or whatever social network(s) you use.
    • Feed your blog into Facebook2, so that you can streamline your posting process across multiple social networks so that you are spending less time updating all of your social networks and more time responding and engaging with your community. Use a free online tool, such as HootSuite, which allows you to monitor your social networks, cross-post, post-date and autopost your posts and much more, all in one tool.
    • Dedicate a short (15 minute) chucks of time several times a day to check your accounts, respond to messages and provide status updates. Lots of libraries use Twitter and Facebook for Reader’s Advisory and quick reference questions, incorporate checking into your social networks and responding to your patrons inquiries part of your daily duties.
  • Create meaningful content
    This is the second emphasis of this post: Create meaningful content. Meaningful content is anything that is related or of interest to your institution and the community you serve. Use social networking to promote upcoming programs, events, author signings or any other happenings at your library and don’t be shy on promoting as often as you need. Several libraries will post about a big event on Twitter several times a day for a week or two leading up to the event, which is then pushed forward by their followers retweeting it for them. Or create multiple reminders in Facebook for their fans and have those reminders forwarded on to other Facebook fans. Other types of content to provide is historical or fun facts about the library, archives or community. Create auto-posts to post couple times a week reminding the community of the services you provide and vary the posts.Does your library offer services that are underused such as ILL, typewriters or special services for the physically impaired? Self-checkout down? Printers jammed? Wireless gone the way of the dodo? Did an author come in and do an impromptu signing? Is a popular book that is constantly checked out now have multiple copies available? Offering a one day only dismissal of fines for some reason? You can use social networking to broadcast the great to the mundane and it is communicated to your patrons quickly and efficiently.The Orkney Library in Scotland Twitter account does all the above beautifully as they combine humour, promotion and fun facts while also engaging with their community. Some examples of their tweets,

    Enjoying the Autumnwatch seals? Find out more about the folklore and mythology of selkies in Orkney with a book from 398 Y

    and

    Stromness Library Reading Group is canceled this evening due to a swarm of killer eagles circling the town

    Which was followed up by:

    RE: Stromness Library Reading Group. That should have read canceled due to illness.

Next week: Part V: Using Social Media for Outreach and PR, part ii

1. The person who runs DPL’s Twitter is aware of the naming issue. While the word “Public” is in the Twitter bio, the Twitter search algorithm does not search bios when doing keyword searches. However, if you search Google for “Detroit Public Library Twitter”, DPL’s Twitter account does come up. Since the account has been active for a year or two, renaming it would be more of a pain than it is worth. So be careful when selecting usernames on social networks.
2. I wrote about “Feeding Your Blog Into Facebook” a year ago and of course, the whole process has changed AGAIN as Facebook has changed its API setup. If you’re using WordPress, using the Notes import tool in Facebook is haphazard at best. A plugin I’ve started using recently on my personal blog is WPBook. There is few extra steps than what I describe in the post above, but it is consistent AND reliable, which is pretty significant.

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